Coca-Cola’s “Beats, Cleats & Eats” brought a high-energy double-decker experience to downtown Austin for the 2025 MLS All-Star Game, blending music, soccer, and flavor through product sampling, a custom bucket hat patch station, and branded giveaways.

Working alongside two partner agencies, the production challenge was creating a cohesive experience across multiple teams and assets, while maximizing guest throughput. I supported the project from production planning through on-site execution, helping bring the various elements together seamlessly in a high-volume festival environment.