Brave for a Day
Client: Truist
Event: Brave for a Day
Location: Atlanta, GA
Role: Lead Producer (in-house)
Brave for a Day is an immersive experience designed to give guests a taste of life as an Atlanta Braves player. For this refreshed version of the experience, we reimagined the guest journey by introducing authentic moments-from a contract signing to tunnel photo opportunities, custom jumbotron graphics, and personally selected walk-up songs.
As the in-house producer, I helped reimagine the existing experience from concept through execution, focusing on the thoughtful details and player-inspired moments that made the journey feel personal and authentic.