For Absolut’s Cooler Club at Coachella, we brought the concept of a bodega-style grab-and-go experience to life, creating a high-volume retail activation featuring Pernod Ricard RTD brands including Absolut, Malibu, and Jameson. The challenge was designing an experience that could withstand two weeks of extreme desert heat while keeping product cold, maximizing guest throughput, and still delivering shareable photo moments.

As Lead Producer, I managed the project from concept through installation, leading creative approvals with the client, coordinating with the fabrication partner, managing festival logistics, and overseeing the on-site install.